About me

I have been working towards understanding how people think, act and use, whether online or offline, on a daily basis, and at all times, solutions that make their lives easier. How should smartphones, computers, the Internet and other technological devices facilitate, complete and complement our activities? I have an educational background in advertising and social communication, but I’m also looking to move forward in areas that complement design at all its levels. companies. Also I have a Youtube Channel called Design Team, to teach and coach designers to improve knowledge and teamwork.

My job as a design leader at SIDI . 2015 - Now

Today, I am a design leader, where I can work on many fronts. In addition to helping designers to develop their careers and improve vision and design quality, I aim to participate in and act on strategic decisions and product definitions. I focus on evangelizing the innovative and marketing vision for creating digital products. With lectures, workshops and internal actions.

  • Lead, develop, and coach a high performing, highly engaged team of design and content professionals to maintain and optimize all Samsung design properties through effective and measurable leadership activities
  • Concepts into form, function and execution
  • Research and test
  • Usability studies
  • Research the latest design concepts, trends and best practices
  • Metrics and tracking KPIs
  • Concepts, wireframes, prototypes, UX mapping and plan execution
  • Work with small multi-disciplinary team
  • Production of multiple concepts and prototypes, bringing product ideas to life
  • Work with managers and cross-functional team
  • UI, graphic design, and interaction specifications/guidelines
  • Design Solutions for mobile devices
  • Develop and manage effective working relationships with other departments, groups, partners and peers
  • Scrum, sprint design, lean innovation, personas and user journey, design thinking workshops

My job as a design leader at Movile . 2013 - 2015

I was invited to manage the design team and implement a career management and mentoring with the team that at that time needed better people management and team integration focused on results. In addition, I acted as product manager and implemented the test culture with users within the company for the development of mobile applications.

  • Mentor and develop more junior designers by helping them grow their hard and soft skills
  • Guide the team to develop best practices for ensuring a high bar of quality
  • Survey and acquiring information for subsequent formatting and delegation to design team
  • Integration Management: Coordination of information workflow with the company and production departments;Leadership and coordination of Design Projects for mobile applications
  • Scope Management: Survey and acquiring information for subsequent formatting and delegation to design team
  • Integration Management: Coordination of information and workflow with the company and production departments
  • Quality Management: Direction and deliverable approvals
  • Time Management: Making and managing project schedule

My job as a design leader at Venturus . 2010 - 2013

In Venturus, I had the opportunity to start the work of implementing the design culture in an institute and the user-focused product creation model. We create various products and innovation studies. Mobile applications in partnership with a team in Taipei, where I had the opportunity to work in Taipei at the compal office several times.

  • Concepts into form, function and execution
  • Research and test
  • Usability studies
  • Research the latest design concepts, trends and best practices
  • Metrics and tracking KPIs
  • Concepts, wireframes, prototypes, UX mapping and plan execution
  • Work with small multi-disciplinary team
  • Production of multiple concepts and prototypes, bringing product ideas to life
  • Work with managers and cross-functional team
  • UI, graphic design, and interaction specifications/guidelines
  • Design Solutions for mobile devices
  • Develop and manage effective working relationships with other departments, groups, partners and peers
  • Lead, develop, and coach a high performing, highly engaged team of design and content professionals to maintain and optimize all Samsung design properties through effective and measurable leadership activities

My job as a design supersivor at CIandT . 2007 - 2010

It was my first experience as a leader in a design area. I had to prepare myself with courses focused on people management, mentoring and feedback program, career development, resource coordination and focus on team and individual results.

  • Team coordination
  • Managment skills
  • Ensure product quality
  • Schedule definition
  • Creative direction
  • Ideation process
  • Contact with the clients

Informations about me

Professor

A passion is to teach and with that I was able to work as professor for more than 20 years in universities of the country teaching about design, strategy and marketing.

Youtube Channel

After teaching in the classroom, I chose to expand the ability to teach by creating a Youtube channel where I teach designers to evolve in the career.My YouTube Channel

Advertising

I began my career as an art director in advertising agencies. Creating graphic and digital pieces was where my passion for design began.

Studies

I never stopped studying and with that, I looked for specializations and MBAs in the areas of marketing, webdesign and management.

Leadership

When I chose to lead teams, I realized that I needed to equip myself with studies and knowledge to do that. So I prepared myself through courses and reading how to make the best management of people and projects.

Share

I constantly prepare lectures on various subjects in order to teach and share the most varied knowledge. Ranging from metrics, career and projects.

IXDA

I am one of the leaders of the IXDA chapter of Campinas, where I help organize the dissemination of design in the community and in events

Beliefs

I believe that design is a fundamental part of creating digital products, where it acts as a facilitator between several steps before, during and after the product is ready and in the hands of the people.

Table

Designers need to prepare to be beyond the visual, the pixels, the images. We need to sit at the table and participate in the strategy and vision of products and business.

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